Learn more about Medina Berry Farms in this Beyond the Market feature! When Pedro and Angelica Medina first immigrated to the United States from Mexico in the 1970s, they began working in the fields for a commercial berry grower here in Watsonville, California. After helping the couple to gain their
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Strawberries
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Naturally sweet strawberries, blueberries, blackberries, and red and golden raspberries are abundant during the summer months. Whether you enjoy them in fruit salads, desserts, smoothies, or just...
Direct Marketing is Big Business for Small California Farms Photo
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As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...
WIC FMNPMatching Program
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You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match WIC...
Cherry Berry Jam
01 HR 30 MINS
SERVES 6-7 jars

This lowered sugar jam lets the flavor of the fruit come through.

Market Match makes it easy to put more fresh fruits and vegetables on your family’s table. You can double your budget for fresh fruits and vegetables, up to an additional $10 per farmers' market visit, when you make a purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.

LOCALLY GROWN PRODUCE FOR YOUR PLATE, YOUR FAMILY, AND YOUR COMMUNITY

Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.

About PCFMA

PCFMA was founded in July of 1988. Our mission is to connect California farmers’ to their local communities. One way that we achieve this is by operating a variety of farmers’ markets across the bay area. PCFMA currently manages over 50 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

What's In Season?