Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of
Mia's Potato Latkes
00 HR 45 MINS
SERVES 4 to 6

Traditional Hanukkah fare, these are good all year long!

Bautista - corn
This year, 2021, has given us so much to be thankful for. Coming off the heels of 2020, this year has reminded us how vital positive human connection is. Our PCFMA team was able to come back to the...
COVID-19 Safety Guidelines
With COVID case counts on the decline and the state of California in the process of reopening, we are modifying the safety guidelines that we have had in place at our farmers’ markets. This includes...
Market Match makes it easy to put more fresh fruits and vegetables on your family’s table. You can double your budget for fresh fruits and vegetables, up to an additional $10 per farmers' market visit, when you make a purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.


Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.


PCFMA was founded in July of 1988. Our mission is to connect California farmers’ to their local communities. One way that we achieve this is by operating a variety of farmers’ markets across the bay area. PCFMA currently manages over 50 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

What's In Season?