Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their
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Direct Marketing is Big Business for Small California Farms Photo
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As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...
Cherries (1)
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Cherry season is here and the season is short so hustle over to your local farmers’ market and get farm-fresh, just-picked sweet cherries before they’re gone. There will be many varieties to choose...
Frozen Cherry Yogurt Bites
02 HR 10 MINS
SERVES 4

Cool off with healthy fresh pops!

WIC FMNPMatching Program
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You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match WIC...
Dublin opening sign
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Pollen floating on a warm breeze in the afternoon and a couple of extra hours of sunshine in the evening are all sure signs that winter is coming to a close and spring is in the air! At PCFMA, spring...
Market Match makes it easy to put more fresh fruits and vegetables on your family’s table. You can double your budget for fresh fruits and vegetables, up to an additional $10 per farmers' market visit, when you make a purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.

LOCALLY GROWN PRODUCE FOR YOUR PLATE, YOUR FAMILY, AND YOUR COMMUNITY

Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.

About PCFMA

PCFMA was founded in July of 1988. Our mission is to connect California farmers’ to their local communities. One way that we achieve this is by operating a variety of farmers’ markets across the bay area. PCFMA currently manages over 50 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

What's In Season?