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Get More Fresh Produce with Your Senior or WIC Farmers’ Market Card! Do you have a Senior or WIC Farmers’ Market Nutrition Program (FMNP) card? You can get a FREE $15 bonus each month to spend on fresh fruits and vegetables at participating farmers’ markets! The Pacific Coast Farmers' Market Association (PCFMA) has received a grant from the California Department of Food and Agriculture (CDFA) to provide this monthly bonus. This means more fresh, local produce for Senior and WIC FMNP recipients...

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Produce Bonus for Seniors FMNP & eWIC

Patrick Fabian Retires from PCFMA Board

Patrick Fabian retired from the PCFMA Board after 20+ years (nearly 20 as Chair). His legal expertise and customer viewpoint were valued. Executive Director Allen Moy thanked him for his contributions...

PCFMA Welcomes Board Member Juli Figone

The Pacific Coast Farmers' Market Association (PCFMA) recently welcomed Juli Figone from BR Beef in Gilroy to its Board of Directors for a three-year term.

The text reads 'WIC SFMNP Farmers' Market Benefits Go Digital' with images of the check and cards over an image of the farmers market

eWIC and eFMNP are Coming to Markets

Big changes are coming to food benefit programs at California's farmers markets. Amidst all of the acronyms, rules, applications, and restrictions is one central point: as a result of these changes...