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The Road to Persimmon Peak
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A telltale sign of fall at Bay Area farmers' markets is showing up right on schedule. Plump and glowing orange, it comes topped with a stubborn green cap. Ask most people what autumn's classic bounty...
The Cap-tivating World of Fresh Fungi
A local farmer's guide to fresh, gourmet mushrooms!
Every Week is Farmers' Market Week
National Farmers Market Week may be over, but the magic of your local market happens every week. Discover how shopping seasonally connects you to fresh food, local growers, and your community—and find...
John Matthesen
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The Pacific Coast Farmers’ Market Association (PCFMA) is proud to announce the addition of its newest board member, John Matthesen, who brings over 30 years of experience as a shopper, farmer, and...