Twenty years ago, a chance meeting between a Kaiser Permanente physician and PCFMA’s Executive Director at a farmers market launched a new initiative: the first hospital-based farmers market. The goal...

You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match WIC...

The State of California is currently facing a projected budget deficit after several years of budget surpluses. The state cannot constitutionally have a deficit, so tough decisions need to be made to...

I recently had the honor of speaking on a panel about community partnerships at the University of California Agriculture and Natural Resources (UC ANR) Conference in Fresno. Joining me as I spoke...

For three years California has suffered through a consistently worsening drought. The impact of the drought have been evident throughout the state, especially with the increased risk and incidence of...

The Pacific Coast Farmers’ Market Association is proud to welcome three new members to its Board of Directors: Kathy Topete, Michael Hohenthal, and Lynette Miscione.Since its inception, the Pacific...

This message was written on December 21, 2022 – the date of the winter solstice. That means today is the shortest day of the year for those of us in the Northern Hemisphere, with the fewest hours of...

Les Portello, a founding member and former President of the Board PCFMA Board of Directors, has stepped down from the PCFMA Board of Directors to join PCFMA’s Advisory Committee as an Emeritus...

At the beginning of June, the PCFMA Board of Directors officially set the organization on a new path by unanimously endorsing a new mission statement: The Pacific Coast Farmers’ Market Association...

As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...