Patrick Fabian retired from the PCFMA Board after 20+ years (nearly 20 as Chair). His legal expertise and customer viewpoint were valued. Executive Director Allen Moy thanked him for his contributions...

The Pacific Coast Farmers' Market Association (PCFMA) recently welcomed Juli Figone from BR Beef in Gilroy to its Board of Directors for a three-year term.

Big changes are coming to food benefit programs at California's farmers markets. Amidst all of the acronyms, rules, applications, and restrictions is one central point: as a result of these changes...

PCFMA's Marketing Team presented at the 2025 InTents Conference about its video marketing project that used farm tours and cooking demonstrations to build customer engagement and encourage farmers...

Fun and educational activities for kids are on their way to PCFMA's farmers markets in 2025.

This year at the Pacific Coast Farmers' Market Association (PCFMA), new leadership joined the board and staff, including Cindi Gershen and Devin Kinyon on the board and Elisabeth Garon as Director of...

For the past 25 years, the first full week in August has been celebrated as “Farmers Market Week.” In 2024, that puts Farmers Market Week at August 4-10. For the past 36 years, the Pacific Coast...

The Pacific Coast Farmers' Market Association (PCFMA) mourns the passing of Narsai David, a founding member and former Board Chair. Narsai, a Bay Area chef and food personality, was instrumental in...

California almost lost Market Match due to budget cuts. But thanks to a fierce campaign by farmers' markets, farmers, and food advocates, the program's funding is secured in the state budget! While...

Farmers markets nationwide gathered at the Intents Conference! Reconnecting in person after virtual meetings, attendees discussed shared challenges like attracting new farmers and supporting local...