News

Direct Marketing is Big Business for Small California Farms Photo
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As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...
Strawberries Fairfield Farmers' Market
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PCFMA will continue to match WIC FMNP and Senior FMNP coupons for the 2022 season thanks to CDFA’s California Nutrition Incentive Program (CNIP). The funding from CNIP helps nutrition program...
Pleasanton Farmers' Market
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Last month the PCFMA Board of Directors met for a strategic planning retreat; the first time the majority of the Board gathered in-person since January 2020. Over the two day retreat, the Board...
WIC FMNPMatching Program
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You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match WIC...
Dont Touch Produce Sign
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It has been two years since COVID-19 reached California. Since that time, so much has changed. Nearly a million Americans have lost their lives to the pandemic, many others have recovered from COVID...
market
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As the year 2021 draws to a close and we wait for the ball to drop on another tumultuous year, it is important to stop and reflect upon what we have achieved – from simple survival to sensational...
Food Assistance and Farmers
But the past year has also demonstrated that farmers’ markets are vulnerable and need ongoing support. If we value the sustainability of our state’s small-scale and family farms that comprise the bulk...
New PCFMA website
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Pacific Coast Farmers' Market Association (PCFMA) is pleased to announce the launch of a new and improved website! It's packed with farmers' market information and easier than ever to navigate on any...