This message was written on December 21, 2022 – the date of the winter solstice. That means today is the shortest day of the year for those of us in the Northern Hemisphere, with the fewest hours of...

Les Portello, a founding member and former President of the Board PCFMA Board of Directors, has stepped down from the PCFMA Board of Directors to join PCFMA’s Advisory Committee as an Emeritus...

At the beginning of June, the PCFMA Board of Directors officially set the organization on a new path by unanimously endorsing a new mission statement: The Pacific Coast Farmers’ Market Association...

As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...

PCFMA will continue to match WIC FMNP and Senior FMNP coupons for the 2022 season thanks to CDFA’s California Nutrition Incentive Program (CNIP). The funding from CNIP helps nutrition program...

Last month the PCFMA Board of Directors met for a strategic planning retreat; the first time the majority of the Board gathered in-person since January 2020. Over the two day retreat, the Board...

Pollen floating on a warm breeze in the afternoon and a couple of extra hours of sunshine in the evening are all sure signs that winter is coming to a close and spring is in the air! At PCFMA, spring...

It has been two years since COVID-19 reached California. Since that time, so much has changed. Nearly a million Americans have lost their lives to the pandemic, many others have recovered from COVID...

As the year 2021 draws to a close and we wait for the ball to drop on another tumultuous year, it is important to stop and reflect upon what we have achieved – from simple survival to sensational...

The first week of the month, August 1st thru 7th is Farmers’ Market Week and we are taking the whole month to celebrate and thank the farmers and the community who have supported their local farmers’...