Beyond The Market

A video series created to highlight farmers, products, and recipes!

Featured Videos
Recipe
Cherry Salad a Spring Treat
Enjoy this refreshing Cherry Salad featuring fresh cherries, arugula, pecans, and feta cheese. Find a variety of cherries at your local farmers' market from Gotelli Farms, Diaz Farms, and more.
Producer
Ken's Top Notch Produce
Beyond the Market explores the renowned Ken's Top Notch Produce, known for their exceptional organic fruits. Meet the friendly team and experience the quality firsthand at Bay Area farmers' markets.
Gotelli Farms
Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their

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Recipe
Air Fryer Brussels Sprouts
Enjoy these crispy and flavorful Air Fryer Thai Brussels Sprouts. This recipe uses fresh produce from the farmers' market, including shishito peppers and vibrant Brussels sprouts.
Recipe
Air Fryer Pizza Challenge
Watch out Chefs compete in a pizza-making showdown using Stepladder Creamery cheeses and fresh, seasonal ingredients from the farmers' market.
Recipe
Microgreens Slaw
Discover the vibrant flavors of locally grown microgreens with this refreshing coleslaw recipe. Learn about Super Duper Microgreens, a local producer based in Hercules, CA, and their commitment to sustainable and flavorful microgreen production.
The Family Behind Sunrise Nursery
In this installment of Beyond the Market, learn how the farmers’ markets helped propel this family flower business into a brighter future. Meet the Fernandes family! Jose and Maria came to the United States as young adults from the Azores region of Portugal, and with some help from friends, they
Becoming a California Bee Keeper: Miss Bee Haven Honey
Meet Kelly Knapp, the founder, and head beekeeper at Miss Bee Haven Honey. Beyond the Market team met up with Kelly at Frog Hollow Farms this spring to learn how she switched career paths and became a full-time beekeeper, selling honey at her local farmers’ markets. Located in Brentwood - a small
An Inside Look with Medina Berry Farms
Learn more about Medina Berry Farms in this Beyond the Market feature! When Pedro and Angelica Medina first immigrated to the United States from Mexico in the 1970s, they began working in the fields for a commercial berry grower here in Watsonville, California. After helping the couple to gain their
Alhambra Beef & Pears: Raising Grass Fed Beef in the Bay Area
We returned to Alhambra Valley Beef & Pears this spring to catch up with Ben and Pearl and hear more about the cattle ranch side of their family operation. Founded by Pearl’s grandparents in 1906, Alhambra Valley Beef & Pears sits on 600 acres of pasture in the hills of Martinez, California
Super Duper Microgreens: Backyard Farm in the Heart of the Bay Area
Our team visited Oliver, owner and operator of Super Duper Microgreens, to learn about how he started a certified-organic farm in his suburban backyard. Located in Hercules, California, Oliver grows more than 15 different varieties of microgreens in a small greenhouse, right on his back patio. What
Frozen Cherry Bites
Learn to make your frozen cherry bites using fresh farmers’ market ingredients in this episode of Beyond the Market. This frozen dessert treat is tasty and nutritious, and is the perfect way to cool down on a hot summer day in the Bay! Cherries are rich in vitamins and antioxidants - and their sweet