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USDA Grant Expands PCFMA Marketing Reach

PCFMA was recently awarded a grant from the USDA’s Farmers Market Promotion Program (FMPP) to expand its direct mail outreach and analyze its impact. The grant, awarded through the “Turnkey Marketing and Promotion Projects” initiative, will fund the development, distribution, and tracking of postcard promotions for 6 PCFMA farmers markets during the 2026 and 2027 seasons. PCFMA’s Director of Marketing, Stefan Robinson, explained the significance of this project. “Our farmers and other vendors...

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USDA Grant Expands PCFMA Marketing Reach

PCFMA Raises Concerns about Farm Bill

PCFMA's Executive Director, Allen Moy, recently met with U.S. Representative Mark DeSaulnier, who represents California's 10th Congressional District, to share concerns regarding the federal Farm Bill...

CDFA Grant Supports WIC/FMNP Matching

The California Department of Food and Agriculture’s Office of Farm to Fork recently named the Pacific Coast Farmers’ Market Association (PCFMA) as one of 11 grantees of the California Nutrition...

Rallying for CalFresh Nutrition Access

On March 18, nearly 50 farmers market operators, farmers, customers, and allies gathered in Sacramento to advocate for continued funding for the California Nutrition Incentive Program (CNIP). Over the...