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PCFMA Logo

Main navigation

  • Visit
    • Find a Market
    • Meet the Farmers
    • Certified Farmers' Markets
    • CalFresh/EBT & WIC
    • Events
  • Eat
    • Recipes
    • In Season
    • Blog
    • Videos
  • Sell

Beyond The Market

A video series created to highlight farmers, products, and recipes!

Featured Videos

Producer
Visit to Go To Chocolate
Cozy up with something sweet this season — the best treats come straight from your local farmers’ market! 🍫 Go To Chocolate crafts incredible artisan chocolates, handmade with care and creativity — a must-try at the San Mateo Farmers’ Market. 🍓 Watch our Beyond the Market feature with founders
Recipe
Pomelo Palomas
Citrusy, refreshing, and perfect for sharing, these Pomelo Palomas are a beautiful big-batch drink made with fresh farmers’ market citrus. 🍊 In this cooking demo, we’ll show you how to make an easy, customizable cocktail using pomelo, fresh lime juice, and your choice of tequila or vodka. Finished
Producer
A visit to Hamlow Farms
Third-generation Hamlow Farms in Turlock, California has grown from peaches to a thriving 300-acre operation offering fresh produce. Meet the Hamlow family and taste their passion for farming at your local farmers market.

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Producer
Super Duper Microgreens: Backyard Farm in the Heart of the Bay Area
Our team visited Oliver, owner and operator of Super Duper Microgreens, to learn about how he started a certified-organic farm in his suburban backyard. Located in Hercules, California, Oliver grows more than 15 different varieties of microgreens in a small greenhouse, right on his back patio. What
Frozen Cherry Bites
Learn to make your frozen cherry bites using fresh farmers’ market ingredients in this episode of Beyond the Market. This frozen dessert treat is tasty and nutritious, and is the perfect way to cool down on a hot summer day in the Bay! Cherries are rich in vitamins and antioxidants - and their sweet
Market
Beyond the Market - 2021
Join us in looking back on the year 2021 and going behind the scenes of our Beyond the Market video series. Our team visited 13 farms, more than 10 farmers’ markets, and hosted over 15 cooking demonstrations last year to educate students about California’s specialty crops and the different ways in
Mushroom Pizza Cooking Demo
Join us as Chef Andrew takes us Beyond the Market and into the kitchen, with a fresh take on traditional Mushroom Pizza. We’ve all had mushrooms on a pizza, but have you ever tried pizza in a mushroom? Chef Andrew shows us how we can ditch the traditional crust and use some of our favorite fungi to
Producer
Mushroom Adventures
Join our team as we go Beyond the Market to Mushroom Adventures! Located in Marysville, a quaint town in Yuba County, California, Mushroom Adventures is a small, certified organic indoor mushroom farm. Don Simoni, the founder, and owner guides us on an exclusive tour of his operation and explains
Bautista Ranch
In this episode of Beyond the Market, join our team as we visit Bautista Ranch in sunny Stockton, California! Joseph Bautista and his hardworking team, are renowned at the farmers’ markets for their beautiful and delicious peppers and tomatoes. We are privileged to get a behind-the-scenes look at
Producer
Farming During California's Driest Years
Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of
Producer
Gotelli Farms
Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their
Recipe
Peach Salsa
Watch Chef Nolan teach us how to make peach salsa in this episode of Beyond the Market. Peaches are a sweet, juicy fruit that pairs perfectly with ripe tomatoes, onions, and fresh cilantro in this summertime salsa - a great addition to any barbeque or taco night! We will learn how to safely dice

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