Beyond The Market

A video series created to highlight farmers, products, and recipes!

Featured Videos

Recipe

Enjoy this refreshing Cherry Salad featuring fresh cherries, arugula, pecans, and feta cheese. Find a variety of cherries at your local farmers' market from Gotelli Farms, Diaz Farms, and more.

Producer

Ken's Top Notch Produce

Beyond the Market explores the renowned Ken's Top Notch Produce, known for their exceptional organic fruits. Meet the friendly team and experience the quality firsthand at Bay Area farmers' markets.

Gotelli Farms

Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their

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Beyond the Market - 2021

Join us in looking back on the year 2021 and going behind the scenes of our Beyond the Market video series. Our team visited 13 farms, more than 10 farmers’ markets, and hosted over 15 cooking demonstrations last year to educate students about California’s specialty crops and the different ways in

Mushroom Pizza Cooking Demo

Join us as Chef Andrew takes us Beyond the Market and into the kitchen, with a fresh take on traditional Mushroom Pizza. We’ve all had mushrooms on a pizza, but have you ever tried pizza in a mushroom? Chef Andrew shows us how we can ditch the traditional crust and use some of our favorite fungi to

Mushroom Adventures

Join our team as we go Beyond the Market to Mushroom Adventures! Located in Marysville, a quaint town in Yuba County, California, Mushroom Adventures is a small, certified organic indoor mushroom farm. Don Simoni, the founder, and owner guides us on an exclusive tour of his operation and explains

Bautista Ranch

In this episode of Beyond the Market, join our team as we visit Bautista Ranch in sunny Stockton, California! Joseph Bautista and his hardworking team, are renowned at the farmers’ markets for their beautiful and delicious peppers and tomatoes. We are privileged to get a behind-the-scenes look at

Farming During California's Driest Years

Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of

Recipe

Peach Salsa

Watch Chef Nolan teach us how to make peach salsa in this episode of Beyond the Market. Peaches are a sweet, juicy fruit that pairs perfectly with ripe tomatoes, onions, and fresh cilantro in this summertime salsa - a great addition to any barbeque or taco night! We will learn how to safely dice

Resendiz Farms

The Beyond the Market team is heading back to Hughson, California - this time, we’re here to visit our friends at Resendiz Family Fruit Barn to learn all about peaches! Francisco Resendiz has been farming for more than 50 years, providing tasty, fresh fruit to his community. Farming is his life’s

Avocado Toast

In this episode of Beyond The Market, Chef Nolan takes you into the kitchen to teach you how to make Avocado Toast. This recipe is easy as it is delicious with the best part being it can be made entirely with ingredients from your local farmers’ market! Avocados are packed with essential vitamins

Farmers' Market Week

We celebrate farmers’ market week every week of the year at Pacific Coast Farmers' Market Association; and every year during the first week of August, we join other organizations across the country in celebration of the official Farmers' Market Week. As one of the longest-standing and largest