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PCFMA Logo

Main navigation

  • Visit
    • Find a Market
    • Meet the Farmers
    • Certified Farmers' Markets
    • CalFresh/EBT & WIC
    • Events
  • Eat
    • Recipes
    • In Season
    • Blog
    • Videos
  • Sell

Beyond The Market

A video series created to highlight farmers, products, and recipes!

Featured Videos

Producer
Visit to Go To Chocolate
Cozy up with something sweet this season — the best treats come straight from your local farmers’ market! 🍫 Go To Chocolate crafts incredible artisan chocolates, handmade with care and creativity — a must-try at the San Mateo Farmers’ Market. 🍓 Watch our Beyond the Market feature with founders
Recipe
Pomelo Palomas
Citrusy, refreshing, and perfect for sharing, these Pomelo Palomas are a beautiful big-batch drink made with fresh farmers’ market citrus. 🍊 In this cooking demo, we’ll show you how to make an easy, customizable cocktail using pomelo, fresh lime juice, and your choice of tequila or vodka. Finished
Producer
A visit to Hamlow Farms
Third-generation Hamlow Farms in Turlock, California has grown from peaches to a thriving 300-acre operation offering fresh produce. Meet the Hamlow family and taste their passion for farming at your local farmers market.

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Producer
Resendiz Farms
The Beyond the Market team is heading back to Hughson, California - this time, we’re here to visit our friends at Resendiz Family Fruit Barn to learn all about peaches! Francisco Resendiz has been farming for more than 50 years, providing tasty, fresh fruit to his community. Farming is his life’s
Avocado Toast
In this episode of Beyond The Market, Chef Nolan takes you into the kitchen to teach you how to make Avocado Toast. This recipe is easy as it is delicious with the best part being it can be made entirely with ingredients from your local farmers’ market! Avocados are packed with essential vitamins
Farmers' Market Week
We celebrate farmers’ market week every week of the year at Pacific Coast Farmers' Market Association; and every year during the first week of August, we join other organizations across the country in celebration of the official Farmers' Market Week. As one of the longest-standing and largest
Buffalo Cauliflower Bites
Whether you’re trying to convince a picky eater to eat their veggies or you’re just looking for a new vegan friendly spin on a timeless tasty dish, these Cauliflower Buffalo Bites are sure to be a hit. Join Chef Nolan as we go Beyond the Market and into the kitchen to spice up one of our favorite
Producer
Spade and Plow
Come with us to Spade & Plow Organics! Nestled between the South Bay Area and the Salinas Valley, Spade & Plow Organics is a family -owned farm that operates on a modest plot of land to produce consistent varieties of delicious veggies all year round. Originally inspired by the idea of working

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