Market Match


All of PCFMA's farmers' markets accept WIC-FMNP coupons for families and seniors and CalFresh-EBT. If you receive WIC-FMNP you can spend it with any of the farmers in a PCFMA farmers' market just like cash. To use your CalFresh-EBT benefits, visit the farmers' market information booth and talk to the Market Manager or helpful volunteer. While you are there, ask about how Market Match can help stretch your food dollars even further.

PCFMA matches WIC FMNP coupons at most of our farmers' markets, find out more.


Market Match makes it easy to put more fresh fruits and vegetables on your family’s table. You can double your budget for fresh fruits and vegetables, up to an additional $10 per farmers' market visit, when you make a purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.


  • Visit your PCFMA farmers' market Info Booth.

  • Buy EBT Scrip with your Golden State Advantage EBT card.

  • For every $1 dollar, you purchase you will receive a free Market Match dollar worth $1 in fresh fruits and vegetables, up to $10 in free scrip per farmers' market visit.

  • Shop for fresh fruits and vegetables, spending the tokens with farmers as you would spend cash.

  • We reimburse the farmers for the tokens at the end of the day.

Market Match

Everyone in the San Francisco Bay Area should have access to fresh produce. That’s why we’re proud to be part of the California Market Match Consortium dedicated to making locally grown fruits and vegetables more affordable for CalFresh (food stamp) recipients. 

By helping to stretch the CalFresh safety net benefits, Market Match makes it easier to choose fruits and veggies over processed foods. At the same time, you’re directly supporting our Northern and Central California family farms and their businesses for a healthy local food system. Thank you!

The California Market Match Consortium is managed by the Ecology Center, Market Match is available at farmers’ markets throughout the Bay Area and the state of California. Each market has its own distinct tokens and may have a different matching amount. Market Match is made possible through a grant from the USDA Food Insecurity Nutrition Incentive program and philanthropic efforts.