Beyond The Market

Learn more about Medina Berry Farms in this Beyond the Market feature! When Pedro and Angelica Medina first immigrated to the United States from Mexico in the 1970s, they began working in the fields for a commercial berry grower here in Watsonville, California. After helping the couple to gain their

We returned to Alhambra Valley Beef & Pears this spring to catch up with Ben and Pearl and hear more about the cattle ranch side of their family operation. Founded by Pearl’s grandparents in 1906, Alhambra Valley Beef & Pears sits on 600 acres of pasture in the hills of Martinez, California

Our team visited Oliver, owner and operator of Super Duper Microgreens, to learn about how he started a certified-organic farm in his suburban backyard. Located in Hercules, California, Oliver grows more than 15 different varieties of microgreens in a small greenhouse, right on his back patio. What

Learn to make your frozen cherry bites using fresh farmers’ market ingredients in this episode of Beyond the Market. This frozen dessert treat is tasty and nutritious, and is the perfect way to cool down on a hot summer day in the Bay! Cherries are rich in vitamins and antioxidants - and their sweet

Join us in looking back on the year 2021 and going behind the scenes of our Beyond the Market video series. Our team visited 13 farms, more than 10 farmers’ markets, and hosted over 15 cooking demonstrations last year to educate students about California’s specialty crops and the different ways in

Join us as Chef Andrew takes us Beyond the Market and into the kitchen, with a fresh take on traditional Mushroom Pizza. We’ve all had mushrooms on a pizza, but have you ever tried pizza in a mushroom? Chef Andrew shows us how we can ditch the traditional crust and use some of our favorite fungi to

Join our team as we go Beyond the Market to Mushroom Adventures! Located in Marysville, a quaint town in Yuba County, California, Mushroom Adventures is a small, certified organic indoor mushroom farm. Don Simoni, the founder, and owner guides us on an exclusive tour of his operation and explains

In this episode of Beyond the Market, join our team as we visit Bautista Ranch in sunny Stockton, California! Joseph Bautista and his hardworking team, are renowned at the farmers’ markets for their beautiful and delicious peppers and tomatoes. We are privileged to get a behind-the-scenes look at

Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of