Blog

Important Update About CalFresh Benefits

Due to the ongoing federal government shutdown, November 2025 CalFresh (SNAP/EBT) benefits are likely to be delayed and will not be loaded onto EBT cards on November 1st. Customers can still use any existing balance on their cards, and any CalFresh or Market Match vouchers remain valid. Our farmers' markets will continue to process CalFresh & Market Match for customers with an existing EBT balance.

Recent Posts

Tomatoes – Fresh Off the Vine

"A world without tomatoes is like a string quartet without violins." Laurie Colwin, Home Cooking One of the best things about summer is the joy of eating a delicious juicy tomato picked fresh off the...

Updated Mission Sets Course for PCFMA

At the beginning of June, the PCFMA Board of Directors officially set the organization on a new path by unanimously endorsing a new mission statement: The Pacific Coast Farmers’ Market Association...

Berry Berry Good!

Naturally sweet strawberries, blueberries, blackberries, and red and golden raspberries are abundant during the summer months. Whether you enjoy them in fruit salads, desserts, smoothies, or just...

Direct Marketing is Big Business for Small California Farms

As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...