Rojas Family Farms

Discover the incredible story and even better fruit behind this dedicated family operation based in Reedley. After immigrating from El Salvador in the 1980s, the founders learned the art of agriculture firsthand by apprenticing under a third-generation farmer. Today, that passion has blossomed into a thriving 260-acre farm supported by a committed local crew.

What sets their produce apart is a deep commitment to quality and ripeness. Every piece of fruit is picked at the peak of maturity to ensure you get the best possible flavor. By working closely with local agricultural advisors and utilizing sustainable practiceslike cover crops and compostthey nurture the land while bringing you the very best of the Central Valley.

Whether you are looking for the sweetest stone fruits or seasonal favorites, stop by their booth to meet the family behind the harvest. Support a business built on hard work, mentorship, and a genuine love for feeding the community.