In October, 2021, PCFMA embarked on an ambitious new project to tell the story of our farmers and the products they grow through a series of online videos. The goal of the project was two-fold; First...

In May I shared news that vital state funding for the California Nutrition Incentive Program was missing from Governor Newsom’s proposed state budget. I’m excited to share an update that thanks to the...

In early May, US Surgeon General Vivek Murthy spoke out about what he called an “epidemic of loneliness,” saying that loneliness, isolation, and lack of connection in our country have created a public...

Twenty years ago, a chance meeting between a Kaiser Permanente physician and PCFMA’s Executive Director at a farmers market launched a new initiative: the first hospital-based farmers market. The goal...

You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match...

The State of California is currently facing a projected budget deficit after several years of budget surpluses. The state cannot constitutionally have a deficit, so tough decisions need to be made to...

I recently had the honor of speaking on a panel about community partnerships at the University of California Agriculture and Natural Resources (UC ANR) Conference in Fresno. Joining me as I spoke...

For three years California has suffered through a consistently worsening drought. The impact of the drought have been evident throughout the state, especially with the increased risk and incidence of...

The Pacific Coast Farmers’ Market Association is proud to welcome three new members to its Board of Directors: Kathy Topete, Michael Hohenthal, and Lynette Miscione. Since its inception, the Pacific...

This message was written on December 21, 2022 – the date of the winter solstice. That means today is the shortest day of the year for those of us in the Northern Hemisphere, with the fewest hours of...