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USDA Grant Expands PCFMA Marketing Reach

PCFMA was recently awarded a grant from the USDA’s Farmers Market Promotion Program (FMPP) to expand its direct mail outreach and analyze its impact. The grant, awarded through the “Turnkey Marketing and Promotion Projects” initiative, will fund the development, distribution, and tracking of postcard promotions for 6 PCFMA farmers markets during the 2026 and 2027 seasons. PCFMA’s Director of Marketing, Stefan Robinson, explained the significance of this project. “Our farmers and other vendors...

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California Considers Changes to FMNP Food Program

CA Considers FMNP Food Program Changes

The Farmers Market Nutrition Program (FMNP) is a unique program that provides benefits to mothers and seniors who use them to purchase fresh fruits and vegetables directly from farms at farmers...

Food Chain Radio: Farmers Markets

Food Chain Radio, the nationally syndicated radio show and blog about all things food and farming, devoted a recent episode to an exploration of farmers markets.

Harvest Headline - Apples

Apples are some of the first fall fruits to arrive for the season – with some varieties arriving as early as August. However, farmers say that the wet winter has delayed, their harvests, so we can...

Dear Deb – June

Dear Deb: Why aren’t dogs allowed in the farmers’ market? And if they aren’t, why do I sometimes see them there? -Jan B, Fairfield Answer: We love our furry family members, but dogs and other animals...