In this episode of Beyond the Market, join our team as we visit Bautista Ranch in sunny Stockton, California! Joseph Bautista and his hardworking team, are renowned at the farmers’ markets for their beautiful and delicious peppers and tomatoes. We are privileged to get a behind-the-scenes look at
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Watermelon
You’ve just found a new variety of melon at your farmers’ market, not the usual watermelon or cantaloupe, but a lovely yellow melon with rippled rind. Or there’s one that’s small, oval, and green with...
National Farmers' Market Week
We’re celebrating certified farmers’ markets during National Farmers’ Market Week (August 7 thru 13). In fact, we’re celebrating for the whole month of August! PCFMA operates only “certified” markets...
Downtown San Jose Farmers' Market
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At the beginning of June, the PCFMA Board of Directors officially set the organization on a new path by unanimously endorsing a new mission statement: The Pacific Coast Farmers’ Market Association...
WIC FMNPMatching Program
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You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match WIC...
Watermelon Feta Salad
00 HR 30 MINS
SERVES 4

Sweet juicy watermelon paired with sharp feta and tangy pickled onion makes for a refreshing summer salad.

Market Match makes it easy to put more fresh fruits and vegetables on your family’s table. You can double your budget for fresh fruits and vegetables, up to an additional $10 per farmers' market visit, when you make a purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.

LOCALLY GROWN PRODUCE FOR YOUR PLATE, YOUR FAMILY, AND YOUR COMMUNITY

Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.

About PCFMA

PCFMA was founded in July of 1988. Our mission is to connect California farmers’ to their local communities. One way that we achieve this is by operating a variety of farmers’ markets across the bay area. PCFMA currently manages over 50 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

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