Beyond The Market

A video series created to highlight farmers, products, and recipes!

Featured Videos
Recipe
Squash Blossom Quesadilla
Enjoy these unique quesadillas filled with fresh squash blossoms, cheese, and tortillas. A delicious and easy summer treat.
Producer
A Visit to Lujan Farms
Lujan Farms, a family-owned farm in Hughson, CA, grows a variety of seasonal fruits. Learn about their story and how their produce connects to their daughters' restaurant, Agave Azul.
Producer
Resendiz Farms
The Beyond the Market team is heading back to Hughson, California - this time, we’re here to visit our friends at Resendiz Family Fruit Barn to learn all about peaches! Francisco Resendiz has been farming for more than 50 years, providing tasty, fresh fruit to his community. Farming is his life’s

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Producer
Farming During California's Driest Years
Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of
Producer
Gotelli Farms
Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their
Recipe
Peach Salsa
Watch Chef Nolan teach us how to make peach salsa in this episode of Beyond the Market. Peaches are a sweet, juicy fruit that pairs perfectly with ripe tomatoes, onions, and fresh cilantro in this summertime salsa - a great addition to any barbeque or taco night! We will learn how to safely dice
Avocado Toast
In this episode of Beyond The Market, Chef Nolan takes you into the kitchen to teach you how to make Avocado Toast. This recipe is easy as it is delicious with the best part being it can be made entirely with ingredients from your local farmers’ market! Avocados are packed with essential vitamins
Farmers' Market Week
We celebrate farmers’ market week every week of the year at Pacific Coast Farmers' Market Association; and every year during the first week of August, we join other organizations across the country in celebration of the official Farmers' Market Week. As one of the longest-standing and largest
Buffalo Cauliflower Bites
Whether you’re trying to convince a picky eater to eat their veggies or you’re just looking for a new vegan friendly spin on a timeless tasty dish, these Cauliflower Buffalo Bites are sure to be a hit. Join Chef Nolan as we go Beyond the Market and into the kitchen to spice up one of our favorite
Producer
Spade and Plow
Come with us to Spade & Plow Organics! Nestled between the South Bay Area and the Salinas Valley, Spade & Plow Organics is a family -owned farm that operates on a modest plot of land to produce consistent varieties of delicious veggies all year round. Originally inspired by the idea of working