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The California Department of Food and Agriculture’s Office of Farm to Fork recently named the Pacific Coast Farmers’ Market Association (PCFMA) as one of 11 grantees of the California Nutrition Incentive Program (CNIP) . This round of CNIP funding specifically supports farmers markets to incentivize the purchase of fresh fruits and vegetables by families enrolled in the WIC (Women, Infants, and Children) program and low-income seniors enrolled in the Farmers Market Nutrition Program (FMNP)...

Recent Posts

Important Update About CalFresh Benefits

Due to the ongoing federal government shutdown, November 2025 CalFresh (SNAP/EBT) benefits are likely to be delayed and will not be loaded onto EBT cards on November 1st. Customers can still use any...

Produce Bonus for Seniors FMNP & eWIC

Find out more about eWIC and Senior FMNP!

Patrick Fabian Retires from PCFMA Board

Patrick Fabian retired from the PCFMA Board after 20+ years (nearly 20 as Chair). His legal expertise and customer viewpoint were valued. Executive Director Allen Moy thanked him for his contributions...

PCFMA Welcomes Board Member Juli Figone

The Pacific Coast Farmers' Market Association (PCFMA) recently welcomed Juli Figone from BR Beef in Gilroy to its Board of Directors for a three-year term.