Feel Good BakeryAlameda , CA
Though he never knew his grandfather, baking was in Rick Kellner's blood. Years later while working in the energy efficiency business, he took a vacation that changed his life. He attended the San Francisco Baking Institute to learn more about the sourdough process. It was there that the idea for Feel Good Bakery was sparked.
He makes sure that his baked goods are made with organic, non-GMO ingredients that are sourced locally and of the highest quality. Flours, nuts, fruits, and cheeses come from local vendors who share similar beliefs on quality and freshness. He believes in what the name stands for. It dictates how they treat their customers, each other, the vendors and the community. At the farmers' market, Rick enjoys talking with customers about how he bake his breads with old world techniques and new-world creativity.