Winter

In this installment of Beyond the Market, learn how the farmers’ markets helped propel this family flower business into a brighter future. Meet the Fernandes family! Jose and Maria came to the United States as young adults from the Azores region of Portugal, and with some help from friends, they
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Meet Kelly Knapp, the founder, and head beekeeper at Miss Bee Haven Honey. Beyond the Market team met up with Kelly at Frog Hollow Farms this spring to learn how she switched career paths and became a full-time beekeeper, selling honey at her local farmers’ markets. Located in Brentwood - a small
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We returned to Alhambra Valley Beef & Pears this spring to catch up with Ben and Pearl and hear more about the cattle ranch side of their family operation. Founded by Pearl’s grandparents in 1906, Alhambra Valley Beef & Pears sits on 600 acres of pasture in the hills of Martinez, California
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Our team visited Oliver, owner and operator of Super Duper Microgreens, to learn about how he started a certified-organic farm in his suburban backyard. Located in Hercules, California, Oliver grows more than 15 different varieties of microgreens in a small greenhouse, right on his back patio. What
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Join us in looking back on the year 2021 and going behind the scenes of our Beyond the Market video series. Our team visited 13 farms, more than 10 farmers’ markets, and hosted over 15 cooking demonstrations last year to educate students about California’s specialty crops and the different ways in
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Join our team as we go Beyond the Market to Mushroom Adventures! Located in Marysville, a quaint town in Yuba County, California, Mushroom Adventures is a small, certified organic indoor mushroom farm. Don Simoni, the founder, and owner guides us on an exclusive tour of his operation and explains
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Our 'Beyond the Market' team visited Alhambra Valley Beef and Pears last month to learn about the effects of drought on their 2021 season. In a typical year, Alhambra Valley would have enough pears to harvest and sell at the farmers' markets through the end of October. But due to extreme lack of
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We celebrate farmers’ market week every week of the year at Pacific Coast Farmers' Market Association; and every year during the first week of August, we join other organizations across the country in celebration of the official Farmers' Market Week. As one of the longest-standing and largest
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Whether you’re trying to convince a picky eater to eat their veggies or you’re just looking for a new vegan friendly spin on a timeless tasty dish, these Cauliflower Buffalo Bites are sure to be a hit. Join Chef Nolan as we go Beyond the Market and into the kitchen to spice up one of our favorite
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Come with us to Spade & Plow Organics! Nestled between the South Bay Area and the Salinas Valley, Spade & Plow Organics is a family-owned farm that operates on a modest plot of land to produce consistent varieties of delicious veggies all year round. Originally inspired by the idea of working
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