In 2023, PCFMA is marking our 35th year of operations and service to the San Francisco Bay Area and California farmers. Farmers' Market Week , which runs from August 6 to 12, 2023 seems an appropriate...
In October, 2021, PCFMA embarked on an ambitious new project to tell the story of our farmers and the products they grow through a series of online videos. The goal of the project was two-fold; First...
In May I shared news that vital state funding for the California Nutrition Incentive Program was missing from Governor Newsom’s proposed state budget. I’m excited to share an update that thanks to the...
In early May, US Surgeon General Vivek Murthy spoke out about what he called an “epidemic of loneliness,” saying that loneliness, isolation, and lack of connection in our country have created a public...
Twenty years ago, a chance meeting between a Kaiser Permanente physician and PCFMA’s Executive Director at a farmers market launched a new initiative: the first hospital-based farmers market. The goal...