National Farmers Market Week may be over, but the magic of your local market happens every week. Discover how shopping seasonally connects you to fresh food, local growers, and your community—and find your nearest PCFMA market today.
Patrick Fabian retired from the PCFMA Board after 20+ years (nearly 20 as Chair). His legal expertise and customer viewpoint were valued. Executive Director Allen Moy thanked him for his contributions...
The Pacific Coast Farmers' Market Association (PCFMA) recently welcomed Juli Figone from BR Beef in Gilroy to its Board of Directors for a three-year term.
Big changes are coming to food benefit programs at California's farmers markets. Amidst all of the acronyms, rules, applications, and restrictions is one central point: as a result of these changes...
PCFMA's Marketing Team presented at the 2025 InTents Conference about its video marketing project that used farm tours and cooking demonstrations to build customer engagement and encourage farmers...
