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The Pacific Coast Farmers’ Market Association (PCFMA) is proud to announce the addition of its newest board member, John Matthesen, who brings over 30 years of experience as a shopper, farmer, and educator. John joins the Board of Directors as a community representative dedicated to expanding fresh food access and supporting independent growers. John’s background spans virtually every aspect of the local food ecosystem. In 2012, he co-founded Rodgers Ranch Urban Farm in Pleasant Hill, gaining...

Recent Posts

Looking Back and Planning Ahead

This year at the Pacific Coast Farmers' Market Association (PCFMA), new leadership joined the board and staff, including Cindi Gershen and Devin Kinyon on the board and Elisabeth Garon as Director of...

Dear Deb – December 2024  

This month’s column comes with a bittersweet twist—there are no questions to answer, but that’s because Deb and the Dear Deb column are signing off for now. After 19 enjoyable years at PCFMA, I’m...

Farmers' Market Citrus Guide

There are many varieties of citrus grown in California. The major crops are: Navel and Valencia oranges, Lisbon and Eureka lemons, Marsh grapefruit, and tangerines, which include tangelos, mandarins...

Sweet Potatoes vs. Yams: The Mystery

The terms “yam” and “sweet potato” are often used interchangeably, but they are distinct root vegetables. Sweet potatoes, native to the Americas, come in snow-white, purple, yellow, or familiar bright...