Beyond The Market

A video series created to highlight farmers, products, and recipes!

Farmers' Market Air Fryer Pizza Challenge

Have some fun with our chefs as we discover who makes the best pizza at PCFMA! Using Stepladder Creamery’s Lumberjack and Big Sur Brie cheeses, Andrew and Jacob get creative with fresh ingredients from our local to make a quick air fryer pizza. Who’s pizza will be the best? Watch to find out! Shopping at the farmers’ market is a fantastic way to have fun with your food. Browse the booths and let yourself be inspired by what’s in season, and try something you’ve never tried before!
The Family Behind Sunrise Nursery
In this installment of Beyond the Market, learn how the farmers’ markets helped propel this family flower business into a brighter future. Meet the Fernandes family! Jose and Maria came to the United States as young adults from the Azores region of Portugal, and with some help from friends, they
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Becoming a California Bee Keeper: Miss Bee Haven Honey
Meet Kelly Knapp, the founder, and head beekeeper at Miss Bee Haven Honey. Beyond the Market team met up with Kelly at Frog Hollow Farms this spring to learn how she switched career paths and became a full-time beekeeper, selling honey at her local farmers’ markets. Located in Brentwood - a small
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More Videos

Video Title Season
Bautista Ranch Summer
Becoming a California Bee Keeper: Miss Bee Haven Honey Fall, Winter, Spring, Summer
Beyond the Market - 2021 Year in Review Fall, Winter, Spring, Summer
Buffalo Cauliflower Bites Fall, Winter, Spring, Summer
Farmers' Market Air Fryer Pizza Challenge Fall, Winter
Farmers' Market Week Fall, Winter, Spring, Summer
Farming During California's Driest Years Fall, Winter
Frozen Cherry Bites Spring, Summer
Gotelli Farms Spring
Inzana Ranch & Produce Spring, Summer
Microgreens Slaw Fall, Winter, Spring, Summer
Mushroom Adventures Fall, Winter, Spring, Summer
Mushroom Pizza Cooking Demo Fall, Winter, Spring, Summer
Peach Salsa Summer
Priti and Ramavtar Singh Farms Fall, Spring, Summer

More Videos
Becoming a California Bee Keeper: Miss Bee Haven Honey
Meet Kelly Knapp, the founder, and head beekeeper at Miss Bee Haven Honey. Beyond the Market team met up with Kelly at Frog Hollow Farms this spring to learn how she switched career paths and became a full-time beekeeper, selling honey at her local farmers’ markets. Located in Brentwood - a small
...more
An Inside Look with Medina Berry Farms
Learn more about Medina Berry Farms in this Beyond the Market feature! When Pedro and Angelica Medina first immigrated to the United States from Mexico in the 1970s, they began working in the fields for a commercial berry grower here in Watsonville, California. After helping the couple to gain their
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Alhambra Beef & Pears: Raising Grass Fed Beef in the Bay Area
We returned to Alhambra Valley Beef & Pears this spring to catch up with Ben and Pearl and hear more about the cattle ranch side of their family operation. Founded by Pearl’s grandparents in 1906, Alhambra Valley Beef & Pears sits on 600 acres of pasture in the hills of Martinez, California
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Super Duper Microgreens: Backyard Farm in the Heart of the Bay Area
Our team visited Oliver, owner and operator of Super Duper Microgreens, to learn about how he started a certified-organic farm in his suburban backyard. Located in Hercules, California, Oliver grows more than 15 different varieties of microgreens in a small greenhouse, right on his back patio. What
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