News & Events
Join us in the Northern California healthy food movement! Check out our blog and connect on social media to keep up with issues affecting local agriculture, food culture and farmers' markets.
Recent News
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I recently had the opportunity to chat with a group of farmers about marketing and advertising. All of the farmers sell their products in farmers’ markets – markets operated by PCFMA as well as markets operated by others – and also sell through other methods including farm stands, restaurants, and...
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When the Trump administration first released its budget proposal for the 2018-2019 federal fiscal year, I instantly thought that I should use this space to share information about the proposal and its potentially devastating effects with my colleagues and allies. At that moment I couldn’t imagine...
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Last month I was confronted during an online search with the headline of “Farmers markets not the enemy.” While this was not news to me, I was curious about who might be so concerned about farmers’ markets that they could even consider us to be “the enemy.” It turns out the headline was from the...
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Over New Year’s weekend a friend posted to social media that he was not making resolutions for 2018 as he did for 2017. Instead, he was making commitments. While this appeared to some to be a difference only in semantics, his reasoning was that a commitment is a more serious obligation as it...