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Recent News
After almost disappearing, apple varieties that were popular 30 to 40 years ago have been making a comeback! Discerning customers have learned to discriminate between a delightfully sweet or tart heirloom and those that are available in the supermarkets. People are tired of uniformly shaped, waxed...
The Giant Pumpkins have arrived, just in time for you to guess their weight! That means these perfect orbs or orange squash greatness will be appearing at your local farmers' market this month. Through the month of October they will be shared among our markets so that everyone can get a chance to...
Walnuts are the oldest food trees we know of. The Romans called them "Jupiter's royal acorn." They were traded along the Silk Road, eventually traded along the sea routes to other nations. The walnut was first cultivated in California by the Franciscan fathers in the late 1700's and planted next to...
The Pacific Coast Farmers’ Market Association has been awarded a three-year capacity building grant from the USDA through the 2017 Farmers Market Promotion Program (FMPP). PCFMA’s FMPP project, entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers...