old photo
Tags
In 2023, PCFMA is marking our 35th year of operations and service to the San Francisco Bay Area and California farmers. Farmers' Market Week , which runs from August 6 to 12, 2023 seems an appropriate...
Step Ladder Behind the Scenes
Tags
In October, 2021, PCFMA embarked on an ambitious new project to tell the story of our farmers and the products they grow through a series of online videos. The goal of the project was two-fold; First...
CA State Capitol
Tags
In May I shared news that vital state funding for the California Nutrition Incentive Program was missing from Governor Newsom’s proposed state budget. I’m excited to share an update that thanks to the...
Diaz Farms
Tags
In early May, US Surgeon General Vivek Murthy spoke out about what he called an “epidemic of loneliness,” saying that loneliness, isolation, and lack of connection in our country have created a public...
Kaiser Permanente Dublin Farmers' Market
Tags
Twenty years ago, a chance meeting between a Kaiser Permanente physician and PCFMA’s Executive Director at a farmers market launched a new initiative: the first hospital-based farmers market. The goal...
WIC & Senior FMNP Matching
Tags
You can increase your buying power when you spend the vouchers at a participating farmers’ market! PCFMA was awarded a grant from the California Department of Food and Agriculture (CDFA) to match...
EBT and Market Match being exchanged for rainbow chard at the market
Tags
The State of California is currently facing a projected budget deficit after several years of budget surpluses. The state cannot constitutionally have a deficit, so tough decisions need to be made to...
© 2023 Regents of the University of California.  Used by Permission. Photo by Michael Hsu.
Tags
I recently had the honor of speaking on a panel about community partnerships at the University of California Agriculture and Natural Resources (UC ANR) Conference in Fresno. Joining me as I spoke...
Picture of tractors in a field of dead grass during extreme drought
Tags
For three years California has suffered through a consistently worsening drought. The impact of the drought have been evident throughout the state, especially with the increased risk and incidence of...
Image has text that says, meet our new board members, text is on top of strawberries and blueberries
Tags
The Pacific Coast Farmers’ Market Association is proud to welcome three new members to its Board of Directors: Kathy Topete, Michael Hohenthal, and Lynette Miscione. Since its inception, the Pacific...

News