Allen Moy Selected as New PCFMA Director


Posted February 2, 2015

We are pleased to announce that the Board of Directors voted unanimously to appoint Allen Moy as Executive Director of the Association, effective January 21, 2015.

Allen joined PCFMA as Assistant Director in 2003, and in 2011 he was appointed Director of Community Based Programs for PCFMA and became Executive Director of Fresh Approach, a non-profit affiliate of PCFMA engaged in the provision of health and nutrition education and food accessibility in the PCFMA market area.

When Allen joined PCFMA he brought over 15 years of experience in nonprofit organizations including nearly seven years as Director of Operations of the National Community Building Network in Oakland, California – a membership-based alliance of over 700 local anti-poverty groups from around the nation. Allen’s prior employment included three years as Public Information Specialist for Partnership for Hope, a non-profit anti-poverty research and advocacy group in San Antonio, Texas; and nearly five years with the Southwest Voter Research Institute, a national non-profit organization working to secure Hispanic voting rights. Allen holds a Master's in Urban Administration and a Bachelor's in Communications and Political Science, both from Trinity University in San Antonio. Allen also has a Certificate in Human Resource Management from California State University, Hayward (now Cal State East Bay). Allen currently resides in Concord. Being an active volunteer is also important to Allen. He is Treasurer and a past President of the California Small Farm Conference – a nonprofit organization that hosts educational conferences for California's small farmers and a former Board member of Family Builders by Adoption – an Oakland, California-based foster care and adoption agency. Allen has been instrumental in managing the growth of PCFMA over the last 12 years and he has been extremely effective in obtaining grant funding for research, development and promotion of farmers’ markets. In carrying out this work, Allen has developed tools to measure a market’s viability and has become an expert in opening and operating vibrant farmers’ markets. Allen led the PCFMA and Fresh Approach team that wrote a handbook on opening and operating a community based farmers’ market. The PCFMA Leadership Team wholeheartedly supports Allen’s appointment. The Board stands ready to support Allen in facing the challenges ahead. We ask all of the members of the PCFMA community to congratulate Allen and to give him your enthusiastic support in continuing to make PCFMA the best operator of Certified Farmers’ Markets in California.

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