Blog

Dear Deb: I just bought some beautiful berries at the farmers’ market. How do I keep them from going bad before I can eat them all? Monica G., Pinole Dear Monica: Berries are so good right now! I’m glad you picked up some to enjoy this spring. Berries of all kinds are highly perishable – it’s just the nature of the fruit. They’re high in moisture content, have thin skins, and continue to ripen rapidly after harvesting. This is the perfect environment for mold and bacteria to grow. So consume...

Recent Posts

Dear Deb - July 2023

Dear Deb: I see signs at the market about CalFresh EBT and Market Match, what are they? –Kate R., Antioch Answer: CalFresh is a California food benefits program that helps families put groceries on...

Benefits of Making Connections at the Farmers Market

In early May, US Surgeon General Vivek Murthy spoke out about what he called an “epidemic of loneliness,” saying that loneliness, isolation, and lack of connection in our country have created a public...

Kaiser Permanente Dublin Farmers' Market

“Re-Thriving” a Pre-Pandemic Partnership

Twenty years ago, a chance meeting between a Kaiser Permanente physician and PCFMA’s Executive Director at a farmers market launched a new initiative: the first hospital-based farmers market. The goal...

Dear Deb - June 2023

Dear Deb: Why does farmers’ market produce cost more than grocery stores? – Stephanie K., Walnut Creek Answer: Well, let me start by saying that this is a common misconception. Many factors that go...