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Dear Deb: I just bought some beautiful berries at the farmers’ market. How do I keep them from going bad before I can eat them all? Monica G., Pinole Dear Monica: Berries are so good right now! I’m glad you picked up some to enjoy this spring. Berries of all kinds are highly perishable – it’s just the nature of the fruit. They’re high in moisture content, have thin skins, and continue to ripen rapidly after harvesting. This is the perfect environment for mold and bacteria to grow. So consume...

Recent Posts

Save Market Match!

California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...

Dear Deb – March 2024 

Dear Deb: What does organic mean and how does it compare to non-organic? Katy, Walnut Creek  Katy: Organic produce is sought after by many customers at our farmers’ markets. If you understand the...

PCFMA Farmers Market Leadership Team

PCFMA is excited to welcome new staff members stepping into leadership positions to guide PCFMA's farmers markets. Elisabeth Garon , Director of Operations Brooke Souza , Regional Manager Cheyenne...

The Significance of Mandarins for the Lunar New Year

It’s the Year of the Dragon! On February 10, 2024 the Lunar New Year begins and is celebrated for 14 days. It’s a time to welcome longevity, wealth, and prosperity to your life and to eliminate any...