On any given Sunday at the Martinez Farmers’ Market, you’ll see a long line of people waiting to purchase nectarines, peaches, grapes, or Cara Cara oranges from Ken’s - but it’s not only the tasty fruit that draws a crowd, it’s the friendly faces behind the booth. Ken Lee runs his business like a
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California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...
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Dear Deb: What does organic mean and how does it compare to non-organic? Katy, Walnut Creek  Katy: Organic produce is sought after by many customers at our farmers’ markets. If you understand the...
Red Cabbage Salad
02 HR 05 MINS
SERVES 4 to 6

Tangy, colorful, and delicious, this salad is a take on a famous Southern California restaurant salad. It’s great all year round.

Jan Harvest Headline
It’s citrus season and this year the weather has been perfect for this California fruit. With a strong market for oranges, tangerines, and grapefruit, farmers are continually working to get citrus to...
Market Match makes putting more fresh fruits and vegetables on your family’s table easy. You can double your budget for fresh fruits and vegetables, and now for a limited time, up to an additional $15 per farmers' market visit, when you purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.

LOCALLY GROWN PRODUCE FOR YOUR PLATE, YOUR FAMILY, AND YOUR COMMUNITY

Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.

About PCFMA

PCFMA was founded in July of 1988. Our mission is to connect California farmers’ to their local communities. One way that we achieve this is by operating a variety of farmers’ markets across the bay area. PCFMA currently manages over 30 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

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Market News

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PCFMA is proud to be a diverse workplace, with our staff representing as many ages, cultural backgrounds, and personal identities as the markets we operate. We are fortunate to have built a strong...
save market match
California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...